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Comedian Nathan Fielder is Behind ‘Dumb Starbucks’ Store

Comedian Nathan Fielder is Behind ‘Dumb Starbucks’ Store
Sean McCann

The ‘shop keeper’ of the highly publicized Dumb Starbucks in Los Feliz, CA ended his parking-lot press conference by revealing he is comedian Nathan Fielder from Comedy Central’s prank show ‘Nathan For You’ and the whole thing is a hoax.

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Earlier this afternoon, Fielder emerged from the faux coffee giant’s doors as a serious business man seeking to answer questions from the hoards of reporters. As he was explaining the opening of a second shop in New York, the Los Angeles Health Department showed up to close down his latte house due to the fact he was operating it without a permit.
At that point, Fielder dropped the bomb that it was all bullshit and he was filming segments for his second season of his Comedy Central program.

When asked if the comedy channel was in on the hoax, Fielder replied “They weren’t, but the are now!”

If you have no idea what I’m talking about right now, I’ll give you the quick recap:

A few days ago a new Starbucks popped up in a Los Angeles area strip mall called “Dumb Starbucks.” They used the same logos, fonts, colors, names, and everything else SB related, but they added ‘Dumb’ to the beginning. For instance there were dumb grandes, dumb jazz cds, dumb frappacinos, and so on.

All items were free on the scaled-back menu, which drew in hundreds of visitors who just wanted to be part of the ridiculous moment.

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The big story was nobody knew who was the mastermind behind the idea, if it was real, or what would become of it. The Dumb Starbucks store had set up a website that explained they were within their legal rights under Fair Use because the store was a parody of Starbucks, and the coffee they were serving was the art that came from the parody. People started wondering if they might, legally, be on to something.

They weren’t.

If you’re wondering how Starbucks was reacting to the whole ordeal, they’ve been pretty cool so far.

“While we appreciate the humor, they cannot use our name, which is a protected trademark,” said Starbucks corporate in a written release.

They mentioned their legal department was looking into it, but no legal action has been taken as of this writing.

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